April 2 , 2008

Gerhard Fischer, Walter Kintsch, Hal Eden, and Yunwen Yu

Transformative Models of Learning and Discovery by Exploiting the Long Tail
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Abstract

Most traditional learning paradigms have focused on core concepts and coverage of basic material, often at the expense of cultivating the learners' interest and appreciation of the broader picture of a subject and the ways that the capabilities represented by a field of study interact with other domains and real-world situations. Top-down perspectives often drive this focus on basic elements; the teacher's interests, strengths, and background knowledge as well as the perceived efficiencies of transmissive model are the primary determinants of class activities. This results in teaching models that mirror the "shelf-space" marketing limitations of most retail stores, where the diversity of learning opportunities is constrained rather than adapted to the needs of learners.

We will discuss ideas and proposed research to learning environments drawing on insights from these new marketing approaches to exploit the "long tail of distributed knowledge" and allow learning and discovery to be grounded in the learners' (1) interest and passion; (2) self-directed learning and intrinsic motivation; and (3) personally meaningful problems with the goals of enhancing human cognition and generating new knowledge from a wealth of heterogeneous digital data by supporting the movement from consumer cultures to designer cultures of learning. These design cultures represent approaches in which the learners become active participants in their learning by utilizing computational support.

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