Robin Jeffries is a User Research Analyst for Google Ads, where she has worked to understand how Google users interact with search result pages (including the ads). Her career has spanned academic positions (CMU and U of Colorado), industrial research (Hewlett Packard), and product development (Sun Microsystems and Google). She has a PhD in Cognitive Science from the University of Colorado. She's been active in the HCI field, including Technical Program Chair of CHI 2006 and currently Action Editor for ToCHI and Editorial Advisory Board for <interactions>. In her spare time, she moonlights as Her Systers' Keeper, catherder for a group of 3000 technical women.