Thanks to Web 2.0 and socio-technical environments, we need to shift the paradigm in current conceptual framework for interactive systems from professionally dominated cultures to democratized design cultures. In democratized design cultures, the role of output filter is expanded to increase social creativity and produce active consumers.
Google 3D warehouse is one model of this democratized design cultures. I would like to address the mechanism to build an output filter for Google 3D warehouse which can increase social creativity and trustworthiness. I suggest that Google 3D warehouse would be transformed into 3D architecture company. It would have multiple divisions as real architecture companies do. Social contributors, who upload their design to 3D warehouse, would be promoted based on their contributions as architects are promoted by a promotion committee. However, its promotion committee would consist of end users instead of company directors. Therefore, 3D warehouse is still open design system, but it fortifies its output filter with this sophisticated mechanism. This modified output filter mechanism will increase the social creativity and upgrade current output filter to increase the trustworthiness of output filter.